
Paul C.P. McIlhenny, the chairman of the board and chief executive of the family-run company that produces the world-famous Tabasco brand pepper sauce, who was also known as an avid outdoorsman, conservationist and food and wine lover, died Saturday of an apparent heart attack. He was 68.
He was the sixth in a chain of direct descendants to run the company, created on Avery Island in southwest Louisiana in the 1860s. As chief executive since 1998, McIlhenny expanded the already-successful company’s reach worldwide. Tabasco products are now sold in more than 165 countries and marketed in 22 different languages.
One of his key areas of growth was product marketing, adding new flavors and concepts, as well as designing and marketing dozens of Tabasco-themed products, including everything from steak sauce and marinades to kitchenware and neckties.
Though born in Houston, McIlhenny grew up in New Orleans and had a home there as well as on Avery Island, where the family company is based.
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