Could Soylent solve world hunger?

(CNN) — It’s a thick, light beige goop. Depending on who you ask, its taste is described as “bland” or even similar to Play-Doh unless other flavorings are added.

Rob Rhinehart, who invented Soylent and now serves as the company’s CEO, is working on the taste, but taste isn’t why he created it. This product is for those who are only looking for sustenance and nutrition in a meal.

“We’re trying to be pragmatic here. People aren’t going to eat well all the time,” he said. “You need a lot of knowledge — all these details that go into eating healthily — and we’re trying to automate it.”

Rhinehart created Soylent last year while working as a software engineer in Silicon Valley.

Read more:  http://www.cnn.com/