Shreveport, La. –
Like any new business owner striking it out on his own for the first time, James Gilcrease needs to get the word out about his recently opened shop, Day Old Blues Records.
“Facebook and Instagram are really my biggest helpers,” Gilcrease says. “I post just about everyday on Facebook, and I tell people what’s coming, when it’s coming, [I tell followers] I’m putting in a special order, I’m getting in t-shirts.”
At a time when consumers often forgo physical copies of music in favor of digital downloads, Gilcrease uses both to his advantage. He subscribes to the online service Spotify to make playlists of incoming orders and give samples to anyone unacquainted with a particular artist.
“I remember one guy came in picked up Ponderosa,” Gilcrease recalls. “He said, ‘Who is this?’ [I] put it on, and within two songs he said, ‘I’ll take it.”
⭕️Poply Buzzly🎈Kulture Knews 